“Selling property is an art...
...but it’s one that’s often misunderstood. In simplistic terms, it’s easy to assume that it’s all about getting the highest price possible, but that’s a bit of a red herring. In particular, when it comes to selling unique properties, specialist knowledge and an empathy for great design and architecture is key.
Experience is the most important factor of all. In-depth knowledge of the market and its nuances, when it comes to a one-of-a-kind property, is hard to come by. A common tactic is hooking sellers in with sky-high promises, giving valuations that are often unrealistic and irresponsible (leading to property that sits on the market for months then gets priced down when it doesn’t sell). This causes untold hassle, expense and stress, coupled with the inability to move. But there’s a huge hidden cost that's impossible to quantify: time and missed opportunity.
It’s not surprising that this happens so much as most agencies do not mind what they sell, nor do they have a connection to individual buildings. Typical high street agencies are likely to have the same agent marketing a 4 million pound warehouse conversion or Georgian town house alongside an ex-local authority two bedroom flat. They’re generalists, and in the same way you wouldn’t expect a Kwik Fit mechanic to service your treasured classic car, it makes sense to engage with a specialist when you’re looking for someone to sell an exceptional property.
At Space Station, we have two decades worth of market expertise, having sold some of the most unique properties in London to a long list of artists, creatives and entrepreneurs. Also, we’re selective with what we’re willing to sell. A property has to appeal to us. Because of this, buyers know what to expect from Space Station and they know we’re the people to come to for one-off residential properties and inspiring commercial workspaces.
We see our role as more of a matchmaking exercise than a numbers game. We know your time is precious and so is ours, so we want to make selling and buying as simple as possible and make it enjoyable and exciting, because it is. That’s why we only book viewings that are likely to convert to sales. Introducing credible buyers who appreciate beautiful space and architecture is better than thirty viewings with non-contenders.
A specialist property requires a specialist agency. It’s as simple as that.”
To read more about The Art Of Valuation by Space Station click here.